NY NOW Podcast

Bebemoss - A Small Company with Big Values.

• NY NOW • Season 1 • Episode 88

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Bebemoss designs beautiful handmade modern huggable toys using sustainable, slow process organic fibers, a collection of simply classic and playful toys. A social enterprise follows ethical and fair production Principles and is a social and impact-driven organization. Providing sustainable jobs and fair living wages for more than 120 women.

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Dondrill Glover:

Welcome to The New York now podcast, a modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America's design capital, New York City. It's where buyers and designers on Earth have refreshed and dedicated collection of eclectic lifestyle products. Today's episode has been sponsored by our green house located in Newton Connecticut, offering baby gift baskets and luxury gifts. While starting a family owners Pam and Mike Davis sought out safe and healthy alternatives to use in their own home. Together, they discovered new products and learned about the benefits of natural living. balancing work and family has always been a main focus not only for them, as also the team is encouraged as well, along with the growing awareness of what it meant to be socially conscious company inspired them to reach out to global communities, sourcing Fairtrade products that would support both the artisan and the well being of consumer families. Committed to sourcing eco friendly and sustainable gifts. Each gift has a deeper meaning and purpose positively impacting families and communities around the world. Our greenhouse is a dedicated conscious company with noted social impact and various global causes that they support. And along with the just cost gifts, our greenhouse has took their commitment to a new level by giving directly back to charities a gift that truly gifts to shop support and learn more, visit our green house.com and follow on Instagram at our green house. Hi, I'm Dondrill Glover podcast host and senior producer for New York now and today we're delighted to welcome Isabella l shohin. Designer and founder of BB Moss, a sustainable social enterprising children's brand from Istanbul, Turkey. Debuting in the US and at New York now summer market. Isabella started her design journey back in Paris working for luxury couture brands, she became a social entrepreneur after moving to Turkey. She likes to refer to herself as the accidental social entrepreneur with the creation of Sector Seven, which she founded over nine years ago, collaborating with international brands to do developing and manufacturing, as well as her own brand of BB Moss, a collection of horrible toys using sustainable and eco conscious practices in her local artisan workshop. Bebemoss employs over 120 Women welcoming refugees from Syria, Iran and Afghanistan. New to Istanbul and impoverished women from the local is Timbo area, providing dignified Fair Trade work and the freedom for working mothers to manage their schedule and balance time with their families. As an FTO guaranteed member Bebemoss is committed to the 10 principles of the organization. As a verified social enterprise by social enterprise World Forum, they are also committed to causes at large, while advocating for women's rights, equality and the integration of refugees into host communities. She volunteers in numerous organizations, as part of May 15, one implemented by the UNHCR, she works to generate income for refugee artisans, unlocking talent and growing ethical businesses and offering unique products on the global market. Join me in welcoming Isabella to New York now podcast. Hi, Isabella.

Izabel Ersahin:

Hi, Don. Jim, thank you so much for having me today.

Dondrill Glover:

Oh, my God, it is so good to have you here. I really appreciate you joining us. I know we've been talking about having this conversation for a while. And finally having a chance to talk about all things BB moss and you and your journey. So I'm super excited to dive into today's conversation. I love to kick things off with your road to founder of BB loss. Tell us a little bit about that.

Izabel Ersahin:

Well, it's actually a very long story, but I'm going to try to give you a shortened version of it. Nice started my professional life in Paris back in Paris, in the luxury industry working alongside the French designers for many, many years. And then I quit everything and I moved to Turkey. And it's been 15 years. I'm living in Istanbul Turkey here. Fast forward a few years after arriving to Turkey, I became a mom. I had my first baby. And then very quickly after that we decided to have a second one. And that pregnancy was a bit problematic. I was bedridden for months and months at a time. I had a lot of complications in my pregnancy. So it was a very, very hard time for me and And this is where actually, the brand and everything started. Because in order to keep my sanity, you know, because I was lying in bed going back and forth to the hospital, you know, they were saying you, I might die, my baby might die. So it was a very, very psychologically challenging period. For me, I went back to my my love to my crafts to what I love doing the most meaning designing, playing with materials, with yarns, and so on. So over that seven month period, I did a lot of knitting and crochet, just to keep me occupied to get my hands going, and my mind in check, you know, as a form of therapy, I was making stuff for for my baby to come. So I did a lot of bears a lot of animals, covers and hats and a lot of different things. So thankfully, that pregnancy ended up being a very beautiful pregnancy. My son arrived right on time, very healthy, everything went well. And, you know, we took the baby from the hospital, and we went back home. And it was actually my husband's idea. Because, you know, arriving home I have, I had 25 Bears, you know, hats, and like so many different baby products I've made, and I designed them, my husband said, you know, why don't you sell those online? And I was like, Yeah, amazing. This is a great idea. I don't want to go back to corporate life. Now I have two kids and a newborn. Why don't I do that. So you know, in a very naive way, I opened a web store. And I started putting those products out there and they saw traction, and they saw interest people started buying. And most importantly, actually, wholesale buyers reached out to me saying, We will, we would like to see those in our stores. So it was very hard for me at the time, you know, being a new mom to make all those products to fulfill those orders. So again, in a very, very naive way, I put an ad in what would be the local equivalent of the Craigslist, like, you know, or if you're a mom, if you know how to handcraft if you would like to turn your passion your craft into some, you know, additional work, come and join me. So I put that not ads expecting, you know, like maybe two or three women to contact me to say, Oh, we would love to make those with you. Believe it or not, after the first week, I had to take this ad down because I had 1000s of phone calls. Women calling me from all parts of Turkey, saying you know, I'm a mom, I cannot work, I have to take care of my kids, I would love to make some extra income and so on. And this was like a huge revealing moment for me, you know, yeah, I turn I shut that down. And I went back to my thinking mode into my drawing board saying, okay, there is something here I wasn't really aware of there is a social issue, which by mistake, I kind of pinpoint, meaning that young moms and mothers in general in Turkey are excluded from the job market. So this made me think, you know, and I said, Okay, so if I'm gonna do this in a professional way and build the company, I'm going to make a company which Allah will allow those women to find sustainable, but at the same time, flexible enough work opportunity, so that they can be moms and make that income they are so much in need of. So one of the ladies who contacted me through that ad was Zeynep. She's my partner now and, and the closest friend I have here. She's also a mom of two. She contacted me saying, You know what, I have a small team of women already we're a little bit organized, and I am a yarn store owner. So I said okay, that's the that's the one woman I have to match. Exactly. And I just jumped into my car, I put my baby in, you know, in the car seat. I went all the way to meet her. And it was an instant connection. You know, despite the differences, despite the cultural gap, I am this French expats privileged women living in Turkey and and Zeynep is a covered woman. She is living in the suburbs. She is an amazing entrepreneur because she she's she was running this yarn store at the time. But still, it was an instant connection. And we decided to do that together. You know, so we started out of her yarn store in the outskirts of Istanbul and we started making those first orders and fulfilling and we grew we grew we grew and today we are out Social Enterprise, we have a nice three storey workshop space, and we employ over 120 women and we are making those cute organic toys, you know, see on our website,

Dondrill Glover:

why it just, you know, it's like there's so much there's so much in your story that is exciting, expiring, reflective, you know and also really courageous. And there's all this optimism there because you know you you you said naively but you just you believed and I love the fact that your her husband needs saw this is it you know, honey, you should do something with this. And, and you you mentioned early on going through a difficult pregnancy. And with that challenges which leading you to your business, I'd like to note to our listeners that that story of Isabella's has been just revealingly captured, in a short form, video slash documentary documentary, that's what it feels like to me. And I really, I'm going to encourage our listeners to go to our website and watch that, you know, Chris will talk more about maybe moz.com, so that you'll have a link and where to go. But that is definitely worth seeing her journey through that lens, it was a really, really powerful piece. And so I'm happy that you were able to share that story, I'm sure there are so many women that can relate to come into that journey. And for that to sort of be your story in the fact that you own a children's brand, it just makes you all the more connective for so many mothers who understand that journey. And of course, you know, moving from France to is timbul a guestimate is a beautiful city ever tell people I've spent a lot of time there. And it is a beautiful place to live. And so this but what I didn't know about this part of the book that you put out it like a Craigslist kind of thing. And the response. Amazing, I

Izabela Ersahin:

was shocked myself, you know, it confirms

Dondrill Glover:

that workforce of moms and women's Hoo, hoo women who are at home, whether it is obviously to take care of the children, other social constructs that that sort of put women in more isolated spaces, but it also shows their desire to work in their talents. So I'm really happy that that came your way and that you guys were able to partner this unlikely friendship and connection. And it also confirmed that we should be knowing as many people as possible, we never know where that connection is going to come. I'd like to loop back to a little bit of your time in France, working in a fashion design. But from a perspective of what how was that transition from designing fashion to designing children's choice? That had to be, you know, kind of aligning that.

Izabel Ersahin:

I have to admit that it wasn't really a transition? It was more of a breakup.

Dondrill Glover:

breakup? Okay. Well, I like well, I like your transparency.

Izabel Ersahin:

Well, you know, I loved my job in Paris, and I love and I still do really love a lot of people I was in contact, and while I was working with and we were still amazing ly good friends and so on. But it was this, you know, I started very young in a big fashion house. It was all about this couture the dream. The shiny is the exclusivity Did you know and and it consumed me. I gave it all I had all my creativity all my time, or my youth at the time and all my life actually, because it was it was more than a job. It was a way of living. And you know, you live and breathe that fashion shows and all the cuts, you're all the stress and everything in there. So after spending so many years working in that very challenging and very demanding environment, I needed a break. And this is why actually I moved to Turkey. At the beginning it wasn't supposed to be a definitive mood move. It was supposed to be just, let's say a sabbatical just to get back to find myself to find who I am. You know, what are my values? What are my needs? What what do I like what do I love? You know, it was a way to find myself but I moved to Istanbul and I never went back.

Dondrill Glover:

So you found yourself when a story I mean that is and how fortunate and you are to have had the opportunity to have that sabbatical and then to find yourself and end up where you are. It leads me into my next Question is, I'd love to talk a bit more about your desire to build a socially impactful enterprise. How does that come into play? Had you decided early on the kind of value principles that would define your company? Based on? I know that we've talked in previous times, and you said that there were there were aspects of children's toys on the market. But there were a quality, there were things that were missing that you felt that you can make a difference in.

Izabel Ersahin:

Yes, exactly. So I like to call myself an accidental social entrepreneur. Because, you know, actually, it didn't happen to me. But from the get go, I was very centered on using sustainable materials, using organic cotton, being as eco friendly as possible, and have the lesser impact possible on our changing climate. And you know, all the challenges, challenges we use, I think it's also part of becoming a mom, because you want to leave this earth, we actually borrowed this from our children, you know. So I felt even more compelled when I became a mom to do a work which was meaningful, meaningful in that sense, you know, making sure that we take care of the planet and making sure that we take care of the people, those are the two biggest values, which are represented in our company, eco friendly material, slow manufacturing, no waste. So that's one and that was there from the very start, because as a mom, when I was making those toys for my son, I wanted a beautiful, clean, safe product, which will not live in, you know, a negative impact on the planet. And then slowly, slowly, when we decided to become the social entreprise and to empower women, working hand making the products, all those other values kind of added up on top of another to build what we are today, you know, a social enterprise, a Fair Trade Company, which puts people and planet first,

Dondrill Glover:

very, very much and you've got your your, like, tapped into at least tell about your principles that we're talking about later with the W FTO, which is amazing. I know that, you know, you mentioned a little bit earlier, that your workforce, you know, you're connected through family and other commonalities, and motherhood and passion for handmade financial stability, along with the desire from you, once you recognize the problem, that there's more just in opportunities for women in vulnerable circumstances. Tell us a little bit more about your team of mothers, in makers and what's a day like in a workshop in Istanbul with your team?

Izabel Ersahin:

Well, you know, it's a, it's an incredible bench of women. We have over 120 women working with us right now. And you can find everything in there. So from younger women, to older women, different religious, different backgrounds, we work with refugee women coming from Syria, as well. So it's a very melting pot type of an environment, but we are 100% Women company. So you know, we, when we close the doors of our workshop, it's a magical place, basically, because everything is put to the side, the only thing which matters is the fact that we are moms, that we are all working for our children and for their better future, you know, and funny wise, those women, even at the very, very beginning, they already had the values that we had to protect the environment that we had to protect the Earth. So we came together with those amazing values, which which we all share, on top of that. And I am always extremely humbled when I say that those women taught me what resilience was, what being a strong women woman is, you know, what is to put their children first and their family first. You know, and the fact that even at their small space in their small communities, they do care about the planet, and it's extremely humbling. And I am so lucky that I found an amazing group of women like that. And also because all those experiences are giving me so much purpose in my life, which makes me a better person actually.

Dondrill Glover:

I love that it shifted great to become a part of something and then get from it more than you ever imagined you would think that this is once again it's confirming in the social entrepreneuring spaces that you can expect to be changed, and it formed and evolved. And I think I think it's just fantastic. So I thank you for the work that you're doing. It's, it's, it's very, very meaningful and the fact that you were able to sort of lean in and get this learning and meet these incredible women that has this great connection, I think it's wonderful. On the strength of that, you've been officially certified by the W FTO. Yay. And in partner, and also I like to mention in partnership with mate 51, you made a debut at liberties of London earlier this year, how exciting is that? I remember you're waiting for your certification. And finally, it's here and love to ask, how has this further inspired the path of BB moss and where you're going with these additional credentials, this opportunity to partner with makeup, the one who works largely with refugee women, and you also have some of that workforce, part of the BV loss demographic, you know, what's the plan? What, how has it fueled you forward?

Izabel Ersahin:

Well, this WTO certification for me, it feels like a badge of honor, you know, we have been fair trade by design. So when we built the company, we included those Fair Trade principle into how the company works, how we deal with people, our manufacturing and so on, but being audited and getting the certification, it is something something something else, because now I can say to people, when just not saying we are Fairtrade here, we have been audited very strictly with all those different, you know, values and all the boxes are checked, and so on. So it is very important as of made 51 It is a totally a love story. You know, we've been working with refugee mothers almost from the get go because of the Syrian crisis and beers are in mothers are here are present in our lives. But made 51 is a brand bringing together entreprises like mine from all over the world under one umbrella collection, this made 51 collection, so that we can also show to the world that the refugee artisans have so much to offer. You know, they have talents, they have resilience, they have skills, and they are actually an asset into in their host communities. And they're an asset by themselves into the global world, you know, a kind of mean,

Dondrill Glover:

yeah, absolutely. This is it just there's so much for us to learn in that space. And to have this built in workforce that have had the privilege of having these handmade traditions that they've been able to, to continue and carry forward and and to know that we have that where we can really galvanize is you have an economy in force that will help them support their families in their new host countries. But also, you know, help us further the agenda of making sure that, you know, traditions and craft are maintained, and that they're not lost, because they are at risk in many places where, you know, countries have broken down and structures. So this is it's it's a vital workforce. And so I'm so happy that you also agree and that you're utilizing that, that it's beneficial for both of you. I know that you are also going to be attending the fair trade conference, you've been invited to the conference in Berlin for late August. What are you looking forward to most as a newly certified member to taking away from that conference?

Izabel Ersahin:

Well, first of all, we are going to be meeting with on top entreprises fair trade on entreprises coming from 80 countries from all over the world. So you know, meeting with people, we have the same challenges, we have the same goals, we have the same values, so many meeting with a bunch of entrepreneurs. So diverse, it's always a very enriching experience exchanging, you know, how we deal with stuff, what we do to be more resilient, to be more successful and so on. So this is the first goal of that summit, meet more companies who are fair trade and who are sharing the same same values as we do. The second one is also meat buyers. You know, this is a conference where Fairtrade buyers or or people or chains, you know, or retailers who are focusing on those values are going to come and meet with us. So it's going to be a first for me. You know, we are going to be presenting who we are, what we do how we do it, and I'm hoping it's going to be a very valuable Experience. On top of that, the word fair trade organization works a little bit like a giant cooperative. Meaning that us the mum, the members of that giant cooperative, from 80 countries are going to be voting, and are going to be coming up with ways to communicate to the world, the values of fair trade, you know, we're going to be taking a lot of different decisions, as of you know, how to do PR how to do communication, what to do, what can we do together, to put out there to the world, a little bit more of those values and how important they are especially now, you know, with this climate crisis with, you know, the refugee population being 100 million displaced people, you know, it's it's huge, we have to come together. And, you know, we all are making an impact, a tiny impact one by one. But I believe that if we come together, we can make a huge impact.

Dondrill Glover:

Absolutely. I've always said there's always work to be done. And if when you galvanize and take on bits and pieces of that, as you mentioned, coming together the entire pot, you look up, and you've made an impact. And so that is really, it's powerful, and very meaningful work. And I'm so happy that you'll be in Berlin, I hope to make the next conference there, because I'm super excited to get the feedback from it. And just all those countries, their brands and buyers, an exciting place to be you are I have to tell you, Isabel, you are having quite the year. The next thing I'd love to talk about which we've been, you know, for our audience, I want to talk about this is your first time debuting BB moss in the United States, and at New York now in New York City. And through your partnership with the nonprofit group next, who are noted for their incredible work with handmade artisans around the world. I'd love to start when in talking about New York now is what has your experience been like so far? And going through the process with our New York now team?

Izabel Ersahin:

Well, I must admit that I was a bit nervous when I took the decision to I mean, the US is my Market. So I know the people and I know my buyers, and we already have a lot of wholesale account there. But big show like that was a bit intimidating, I have to admit. But it has been a wonderful experience so far, because everything is so well organized. The team is responding to all our demands are to our questions. So you know, now we are like, what, less than a month from the show. I feel very ready, very prepared and super excited about meeting our existing buyers and also meeting new buyers at that amazing event in New York. It's going to be also my first time in New York. So you I'm going to be doing some sightseeing.

Dondrill Glover:

And boy, and we have so much at the show that's coming we're really, really excited to be back for summer market. There is hold on because you've got an agenda. We've got lots of activations at market. And most importantly, we have these incredible brands in new being one so I'm super excited that you're going to be joining us for summer market. Let's let's let's dive into the selection. Let's talk to our listeners and buyers and retailers. Tell us about the featured collections and what buyers will be seeing

Izabel Ersahin:

in the booth. So we did a tremendous work this past eight months or so. So there's going to be a lot of new things in New York now we are premiering a lot of new toys. It's the first time we actually I decided to split the the whole range of toys into collections and I wanted to look at the perspective of a mom decorating her child's room or her bedroom or her nursery. So we went and put the toys into different themes like Safari woodland oceans dream to match kind of those very popular nursery decor themes. And what is more important is that we have a lot of different toys in sizes and few stay I would call them the staple pieces. Those are those bigger toys which are going to be central to you know, design but also a minimalist oriented mom to use as a decor piece. But at the same time they're amazing huggable too Always kids can play and cuddle with, you know, so there is this double challenge of on one side and nice minimalist, simple design. And on the other side, you know, still be this being a toy something which will be manipulated, touched hugs, don't on by kids and toddlers, you know,

Dondrill Glover:

it is a I can't say it enough, it is a beautiful collection. And I love the categories. And you're exactly right. And sort of thinking about how a mom would think about designing a nursery or a child or only, you know, you've got these collections where that takes children through an experience. You know, and also, I think it's, it's wonderful to collect a sense because each animal represents you know, that, you know, that particular What can I say, but the particular system, the ecosystems, right, because we do this, sorry, there's wetlands. So each collection represents something in our ecosystems. It's really beautiful. I love the fact that you've played with colors, I can tell you're a fashion designer, the way you play with color. And also, you're been able to create texture, you know, with all the little intricate details of the design. So it is a must see, for buyers and retailers. I can imagine your providers and retailers, your customers, and looking at these lovable, huggable beautiful toys, they're just a must have. So I'm super excited to see them in the booth because I've been seeing them online and posting about them. So it's going to be great. I, I'd love to because I know that this is really important for buyers and retailers because it's important for moms in buying touchable toys for their children. I'd love to talk with our conscious buyers, especially for buyers, again, who are concerned about fabrics. For babies and children. I'd love to remind the audience of your, your Textile Supply Chain and its processes, I know that you're very, you were very concerned about those things too. And you made sure within your company that these things were safe and have the best quality.

Izabel Ersahin:

Yes, this is a very important part, this is actually a central point. As I said before, we're using premium organic cotton yarn, which is sourced here in Turkey locally. And me being me. We, I know the manufacturer of that yarn, I know it's a small business, it's a family business we've been working with with them for years and years. So you know, I go back and forth to the factory, I know they have, for example, a water treatment system. So they're not polluting, they have, of course, all this certification necessary. But you know, knowing that it's also a small business, it's also a family business, it is very important. And it's part of our, our values. So those are the key points. Of course, all the toys are being tested in an independent laboratory to make sure that they comply to all the safety regulations for the US and for Europe. You know, and this is this is very important. And I like to say that we are doing what you could call a slow manufacturing, actually, because we produce what we need, and without any waste. So even the little bits and pieces of scrap yarn we have left over after making the toys, we utilize those to make other products. So we make colorful balls and rattles, and we use them to the embroidery for the faces of the animals. So it's a very, you know, conscious and slow manufacturing process. You know, knowing everybody involved, it's very important for us to to have that knowledge to know that the yarn we are using has been sustainably sourced, that it's organic, it's certified and on top of that is been made by a family small business with the same values as we are.

Dondrill Glover:

Absolutely and also the first testers of the collections are often the children, the women at the workshop and your kids. That is you know it really it's good to confirm that I think it's a really important mentioned and also I admire the partnership that you've developed with this other small business and how they're keeping the tradition of organic materials going. I love to talk about because I know that relationships for BB moss is really really important. You know we are talking about mothers we're talking about children and Most connections run deep and tend to be very nurturing. And I'd love to, I'd love for buyers to know what they can expect in building a relationship with you and baby Moss, from brand to brand.

Izabel Ersahin:

Well, you know, as a small business, and as a small business owner, I wear many hats. So what I can guarantee our buyers is a personal connection to me, you know, we, we treat them with a lot of respects, and very on one to one basis. The other thing is, is that I love to share the impact, you know, each toy sold means extra work for the women. So I love to share tiny, little personalized impact reports with our buyers, so they know their contribution to what to our mission and to what we're doing. And we also love to share a lot of behind the scenes, so photos and videos in the making, you know. So this is part of our culture, and I don't think I will ever change that even if we grow even more, because it is very important for them to see what's happening here. But it's also very important for their customers and they can tell them, this toy comes from a social entreprise. Here is the person who made it, here's how it was made. Those are the pictures, those are the videos, have a look by yourself. And I think it's something very valuable. And we'd love to share that with our buyers and with our customers. Absolutely.

Dondrill Glover:

I'd love to I mean, I could talk to you all day. This is just you know, it's it's been so revealing. Ken, I would love for you to share where buyers can find you at the show. And that's your booth number where where can we find you? Where should we tell them?

Izabel Ersahin:

So we are at the booth 2464 in the baby and child area. And I'm sure you cannot miss the booth. giant flying and looking at you. So when you see a giant lion, you know that it's vivid, and come over.

Dondrill Glover:

Roaring in the best way. That's it. I can't wait for the buyers and retailers to see that line. It is absolutely gorgeous. So I I assure you that they're going to be over I can't wait to come in again for myself myself to see if Isabella it is it has been, you know, as we wind down, I can't tell you enough. It's been a tremendous pleasure speaking with you today. I thank you for sharing the story of BB moss and stick sharing your story with us again today. And I couldn't again be more excited for buyers and other attendings to meet you at New York now summer market, BB moss is a must see, I'm plugging it again at summer market. The collection is fantastic. I can't say it enough. Isabella, tell me how can customers and listeners stay in touch with you? Where should they follow? And where should they be logging on to?

Izabel Ersahin:

Well, first of all, thank you for having us. We are even more excited to be at New York now. And for those who would like to get in touch, you know, PB most.com or any of the social media at BB most calm. People aren't confined. And if they message it's going to come to me and I will answer them personally I'm really happy to do that and connect.

Dondrill Glover:

So for our audience. Thank you for joining us today. We hope that you'll be joining us at summer market that is August the 14th through the 17th at New York's Javits Center. And I guess we're signing off is Yvonne, I hope to meet you. And

Izabel Ersahin:

thank you see you in Javits Center at the Summer market in Europe now.

Dondrill Glover:

Sounds good. To learn more about BB Moss, visit bb mass.com. And follow us on Instagram at BB moss. Thank you for listening to the New York now podcast. Make sure to tune in weekly for engaging and insightful conversations touching on the most relevant topics facing our community today. Is it New York now.com To learn more about our market, and how you can join in all the conversation