The Babesta Beat

Join Amy as she talks with Jennifer Cattaui, the Founder and CEO of Babesta, a very hip children’s store located online and in lower Manhattan. With the baby and child market radiating traditional pinks and blues, Babesta was born in 2004 to rebel against genderized styles that seemed to stray from Jenn’s aesthetic. As a new mom herself, she sought to give babies (and their families) some cooler options where they could show some attitude and have some fun. They introduced black onesies, band tees, slogan tees, and a range of fashion, with nods to art, design, and culture. Today Babesta is thriving and a valuable resource whether you have a little human or just want to purchase for one… Babesta will make you the cool parent, aunt or uncle, or friend.   

RESOURCES   
Guest Websites:
https://www.babesta.com/

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Transcript

Dondrill Glover: 0:02

Welcome to The New York now podcast, a modern wholesale market for retailers and specialty buyers seeking diversity and discovery, gathering twice a year in America's design capital, New York City. It's where buyers and designers on Earth have refreshed and dedicated collection of eclectic lifestyle products. Hello, everyone,

Amy Loewenberg: 0:22

and welcome to The New York now spotlight podcast. I'm your host, Amy Lowenberg, senior relations manager for New York now, community spotlight podcast or an all around retailer advocate. My focus is to bring you important information, conversation and perspectives from both sides of the aisle. Today's conversation is with Jennifer khatai, the founder and CEO of Babesta, a children's e comm and retail business based in lower Manhattan Babesta features both brick and mortar and webshots curated for a city child with good spanning from unique clothing, toys and gifts to best in class gear and furniture. Babesta also offers a suite of media offerings, including the babesta beat blog and extension of the award winning babesta beat magazine and prior to starting Babesta Jen worked in fashion and lifestyle media as a managing and executive editor and also served as the editor in chief of earn shots magazine. Trained as a lawyer, she started her career in tax and Business Consulting at Ernst and Young. And in addition to her work at Babesta, she is a venture Fellow at alumni ventures, a network driven venture capital company, and focuses her time there on the blockchain web three space. Y'all know what that is. She is excited for technology's potential to provide enhanced offerings for commerce, community, and education. Jen also volunteers at built a nonprofit that engages high schoolers and under resourced communities with the power of entrepreneurship. She is a dynamo, as you just heard, and you will now hear Hey, Jen, thank you so much for joining me today.

Jennifer Cattaui: 2:12

Oh, my gosh, thank you so much for having me. I'm so excited to be here talking to you.

Amy Loewenberg: 2:17

I'm so looking forward to this. So you know, with New York now being just a couple of months away, I was looking at all of the wonderful retailers we have registered you being one of them. And that's just something I like to do all the time. Because I always want to make sure that our incredible community of buyers are just there ready for market. But I also like to introduce myself to new people in stores all the time, and full transparency. I'm not as up on our children's stores. So when I came across you and baby stuff, I was pretty amazed at how much you offer your customers. And I was impressed by how you've made shopping simpler and focused on the city parent and their unique needs. But even on top of that, babes. It isn't just an urban children's store. I think it's what I would call like a nonconformist children's store, the radiate a very current social awareness. And you have been sharing that for a couple of decades now. So why don't you tell us a bit more about your background and how beta came to be?

Jennifer Cattaui: 3:20

Sure, sure. Well, thank you. Thank you for that. Very generous intro. Um, let's see, I started in a completely different space. I started as a tax lawyer, like never thought that this was going to be my trajectory. I worked as a consultant for Ernst and Young, I lived abroad for a couple years, I had always been writing on the side, I came back to the US and pivoted into media and I worked for several magazines. And I think it was lifestyle magazines, fashion magazines, and I became really interested it was at a time that editorial had a very unique position in kind of driving what consumers wanted. And I got very interested in that. And then, so I was pregnant. And like many people that find themselves there. I started looking at the children's world, the children's industry for the very first time, and it was full of these brands. I didn't know these products, I didn't know all of this unfamiliar stuff. And, you know, with my kind of editorial hat, I said, um, you know, what does this need? Well, you know, what does it look like? How would I enjoy this space even more? You know, it's hard to believe now because we have come so far. I mean, this was many years ago, this is 2004. So it was a very genderized pink, blue if you wanted to be kind of a bit of a rabble rouser there was yellow and green. But you know, it was a very the children's fashion. Space was kind of a very predictable gendered space. And at the time, I kind of looked to it and said, Whoa, I'd really love to see something that was more reflective of me here. I started looking for brands, I wasn't really thinking about starting something myself. I was just searching for myself and I, I pulled together brands that I thought were really interesting in this space. And it really was all about pop culture. Fun. You know, I really wanted to find the fun in being pregnant. I thought it was fun. I wanted to celebrate it. And I wanted it to feel like me. A lot of the things that I started bringing together we're kind of Yeah, pop culture slogan tees and band tees. First and foremost was band tees. And, you know, a little bit later, I was encouraged by some of those brands, why don't you start, you know, start a site it was early days of the Internet, early days of E commerce was pretty, pretty basic. But we did and and started completely online and and so we never even from the first day, we never said girl or boy, you never show up to girl or boy. And it was just chopped these cool T shirts. And it was funny because we had been doing it for a while we were doing the Tribeca family festival, a lot of outdoor in person events. We really kind of tested our market in our Tribeca neighborhood. And we found that it was working quite well. We got a couple plum shout outs from New York Magazine and you know, some of some of these, you know, great New York publications, and it just started gaining momentum. And then one day actually my husband, who was looking at different retail spaces for cups for something completely different. had walked into this space and said it just looks so babe stuff. You have to come down here. It was tiny. It was jewel box. It had a signature orange ceiling already. And I walked in and said, Wait, I had never thought of brick and mortar. But let's do it. And we jumped into it. Now you have to remember that we were an online store. At the time we were four badass babies and trendsetting kids trendsetting tots I'm sorry badass babies and trendsetting tots. Which, and we had a logo of a baby with the diaper like sort of peeking down. We did have to kind of button up and get a little bit more corporate once we were kind of going brick and mortar in the neighborhood. And so we did a revision of our, our logo. And so you know, the signature orange baby with headphones. Yeah, and we are curated for the cool city child. So we've we changed a little bit in that transition. But when we opened that store, what was funny is, you know, I had not done retail before I had been a tax lawyer, I had been a writer, I had been an editor. I you know, we were kind of going at it step by step. And of course, as we started bringing our inventory into this retail space, we said we're only T shirts. So, so when our neighborhood says What, Where are the bottoms that I'd like to wear with this? And where are the socks? And where are the shoes? We started kind of going category by category saying, Okay, I know what a babes to t shirt looks like? How does it mean to pant look like? What does a baby sock look like? What does it mean to shoe look like hat and we went in every category really thinking about? What is our DNA? Who are we what are we trying to say? And what does this look like?

Amy Loewenberg: 8:55

So you started with just one category of T shirts and then brick and mortar literally pushed you to develop every other category and subcategory that you have right now.

Jennifer Cattaui: 9:07

Correct? Wow. Yeah. And and, you know, of course we take our job as a neighborhood store quite seriously and people, you know, needed us for a variety of things. So as we started really getting to know our customers, we started getting to know what their needs were and you know how we could serve our neighborhood. And we started just growing then into you know, some of the gifts and some of the toys and some of the accessories and then on into strollers and some of the gear so that was all by need.

Amy Loewenberg: 9:43

Well, let's jump in here. I have to say I thoroughly enjoyed walking through your store the other day. Your product assortment is pretty stellar. I mean, it really is I was engrossed from concept to concept to concept I had the best time walking through yours are from the moment I entered and I saw those tiny concert tees, sporting like Zappa and Tupac and Bowie and completely made me sad that I have none of my original concert tees from back in the day, you have these wonderful baby rocker books that are honoring Aretha and Elvis and Janice. And you even have like this ghost electric guitar that's like baby electric guitar. It's hysterical. You've completely captured the New York City music scene reminded me again of my youth. But then I walked into your true New York City section, and you are showing respect to taxis and pretzels and Metro cards. And then it just drove me all the way back to the back of your store where I felt like I was in like the heart of your business, like carriages and strollers, as you mentioned, like massenet's and it was just cribs Central. These are like buying new cars for parents and and it must also be like parking them without a garage. So jump in there, because I could really tell that that was a really important section of data.

Jennifer Cattaui: 11:15

Yeah, no, it absolutely is. And just to step back, so when we started our first store, it was a tiny store with just the clothing and we started adding these gear items, and we had to think to ourselves, yep, how is a stroller babe stuff, how is it like, you know, they, they don't really have that, that level of uniqueness then might have fashion item or something like that. And we really look to the city. And like you said, We're curated for a cool city child, city is part of our DNA. And so as we look at that, we were like, Okay, on the fashion side, you got to stand out, you're in a densely populated city, you want something that reflects your values, reflects your fun shows a bit of attitude been, and you know, turns ahead or two. So that's great. But then as we get into the gear, we think about our city parent. And it's a really, like, very important piece of this whole thing, as you had noted. For for New York City, you need gear that is really serving you, you are short on time, you are short on space. And so the things that you choose have to be chosen very well, and really align to what your specific needs are and what your specific situation is. And in New York City, as I said short on space, you need your things to do double duty, they need to be the best in class. And so we really leaned in on this idea of selection. And really going through painstakingly through a kind of checklist of things that we as New York parents look for in our gear, and we apply that to all the gear that we come across. And we bring our favorites into the store, we bring the ones that we think best represent what a New York family is going to need. And so when it comes to a stroller, you know, you need you don't want the most unique stroller on the block. You can be unique in many other ways. You know, show your style in your clothing in some of you know, your accessories, those sorts of things. But with your stroller, you need it to work, our New York parents are strolling, they could be struggling eight hours a day negotiating their neighborhood, what do they need, they need something that is robust and strong, they need great storage because they they need to be able they're they're kind of navigating their life, they might have groceries or shopping or dry cleaning, they don't want to have to keep going home, they need great wheels. We down here in Tribeca, we've got you know, the cobblestone streets you know you've got you can off road into the park. So you want to make sure that it's really easy to stroll, a great push, you're not disrupting the baby and they're feeling like the you know, the shocks of going over curbs and stuff like that. So, you know, for us that is the really key decision when you're having a child and so that's something we leaned very, very deeply into and then beyond that, all of the gear you know, we look to all the gear to find sort of the best of and then furniture you know, kind of reflecting a modern sensibility, but also with values that align with ours sustainability Fairtrade eco friendly, organic everything in in the store is at least one of those things we really like to look at or made in the US or or or our Artists, lead companies where the patterns are, are really the artists own work, we really look toward authenticity, and really a high quality experience.

Amy Loewenberg: 15:12

Yeah, I also really loved how you your artwork throughout the store as well as very reflective of, of urban living. And again, back in the day for me, it was a very interesting dichotomy, but yet very current at the same time. There is definitely a building awareness right, socially now. And like I said, Before, you were kind of ahead of the curve. How are you feeling now about this collective building of social awareness and where bedste is?

Jennifer Cattaui: 15:45

Yeah, I mean, I feel great about that. I mean, I feel great about where we started, as I told you, we started in concert T shirts, there was no gender for concert T shirts, I like the Rolling Stones. And I'm a woman, like, I can do that. And I can wear that T shirt. And, and so there's no this this band is for boys, this band is for girls. And so we started there, we really want to celebrate the uniqueness, the individual, and I think the world has really over these years, come further and further in that way where we're really honoring the individual and their decisions and their uniqueness. And celebrating that. And so I'm very happy that the world has kind of come closer and closer to this this space, because I think it's really important for people to feel valued, obviously, to feel celebrated, to feel free to feel judgment free and really, you know, kind of carve their own path in life. And that starts from when they're little like, there's no need for us to prescribe what they do and and how they do it. That's really their path. Well, I

Amy Loewenberg: 16:52

mean, I think that is the major point right there is, is letting the tiny human develop who they are and and decide what direction they move in based on a more fluid arrangement of what's presented to them as they develop pie. If that's that makes sense. Yeah,

Jennifer Cattaui: 17:10

totally, totally. And that's, that's what we sought to do we colorblocked you know, from the get go, so no girls and boys just colorblocking and let them gravitate to what they love. And, you know, they and their families, you know, it's it's their journey. And we're just here to show them a lot of really amazing choices that we hope and we believe they're going to love.

Amy Loewenberg: 17:31

Well, are you seeing any trends? Like where do you want to see this evolve to? Are you seeing anything bubble up out of the atmosphere here?

Jennifer Cattaui: 17:39

Yeah, I mean, I think the trend is certainly through toward this very conscientious consumer, I think consumers really want to know a lot more about the brands, the ethos of the brands, the origin of the brands, where things are made, and all of that, it's something that we've always done, and we've always paid a lot of attention to. So that's something these are conversations we love to have. And I think our customers have become more and more interested more and more knowledgeable coming into the store, about all the brands about kind of the backstory and where they're made and what their values are. And we're we just feel very pleased and very honored to represent great brands that really stand for something, I think it's really important that right, like we stand for something, and and we do that ourselves, but also by virtue of the choices that we make. And that's how everybody is today, you know, you're really showing who you are, because you've made these choices, very considered choices that are reflective of some of the things that that you value. And so we you know, love being part of that conversation because we're so comfortable and proud of the brands that that we've kind of selected to be within our space.

Amy Loewenberg: 19:00

Yeah, and I love to say again that you are in New York now retailer and you come shop market. Oh, you better believe

Jennifer Cattaui: 19:07

it, we don't miss it. Now has long been one of our favorite shows, actually, one, one thing that I really love about it, and, you know, babes exist in this space, sort of. It's a children's store, but it's really like a parent and children store it really unites the parent and child and and so we were really talking to both parties at any given time, whether it's through the nostalgia, whether it's through the quality and the sustainability. You know, there there are a lot of a lot of conversations going on at once. And New York now brings together what I love when I walk in New York now is yes, you've got a phenomenal baby and child section. But we don't keep ourselves there we walk the whole show we find gems throughout the show, because there are things for adults that We've kind of brought in the child's world and and things from the child's world there, I can't tell you the amount of adults that come in and going, do you have this in an adult size, you know that we really want to bring that sensibility together. And we actually did that ages ago, we had worked with a company called Kid Robot, very much built for the 18 to 28 year old, male, final Toy Collector. And this was so many years ago, and we brought them in to babes data, and we had to kind of filter some of them because some of that 18 to 28 year old male sensibility was not appropriate for our children, but some of it was phenomenal for our children. And it provided this like this, this place where two generations can come together and really love something like this on their own and share that experience. So one example is like the yummy collection from them. Heidi Kenny's yummy donuts, yummy, yummy foods collection that was certainly part of our DNA for for a long, long time. But but something that appeals to both parent and child and and that's New York now, you know, you've got all of this for us, it's, it's really a place where all of these things can coexist and we can look through the lens of our vapes to customer

Amy Loewenberg: 21:26

Well, thank you for that. I mean, highlighting all of our amazing retailers brand values are so important to us and and, you know, we continue to amplify and recognize in every corner that we can possibly amplify it's important and and it's something that we share with our exhibitors as well that the more we know about them, and the more that we can share who they are and what their stories are, and what their values are, the more attractive they become to retailers such as yourself that as you just say, the story and the you know, the brand value behind a company is extremely important to you in in representing your brand and the way that you want to represent. I would think that with each new parent that enters vape store, you're you're building these family extensions that just carry on for years. You understand what's important to them, they're you know, they're seeking a certain type of product, or you can pick up on trends over the years that they're developing. So it all works together very cohesively being able to offer your community with a sizable collection of connection and educational resources as well, is definitely one way to continue developing this excuse me, generational aspect, even beyond the sheer product. Tell us about these resources and some of the partnerships you've developed?

Jennifer Cattaui: 22:57

Yeah, well, I think first, we try to build as many resources into babes data as we possibly can. So we try to keep a conversation going through our blog, we have developed all sorts of kinds of resources on our site, whether they be kind of master classes, we offer zoom consultations, and, you know, we try to be everywhere that could be convenient for our client to have these conversations. And, and really have a repository of information that they can draw from, if they have questions. And then of course, have live chat, which I love. I personally answer it a lot of the time. Because I it's like having that live conversation in the store. Really having, you know, a real detailed helpful conversation online, which a lot of people are very comfortable doing that today and might not have the time or may not be geographically close to us at all that they can't come in, but they want to have the level of service etc. Yeah,

Amy Loewenberg: 24:02

we even talked about that. It's that real hybrid of, you know, personal and technical, just blended together. And there's so many different streets that we can take in that vein, and I think the fact you don't have a bot is pretty cool. Yeah. I don't know how you're doing all this. How are you

Jennifer Cattaui: 24:17

when it comes to my phone? My phone, so it's really 24/7? And I'm certainly not the only one who answers but I am one of them that answers and everybody who answers is you know, a beemster associate. So you're really getting that same in store experience as you are online. And that I think to me is very important. I I react very poorly to bots. I don't like bots. It just doesn't leave a great taste in my mouth. And I know you know what, when you are at the point that you need bave step beyond just like gifting and things like that you're really looking for technical help on goods. You really need a person you need somebody who's going to ask you Great questions, and isn't just like automated into suggesting something. I mean, I wouldn't know what you want, unless I asked you a whole host of questions about how you live. And if you're in a walk up, and if you're in the city, and all of these things kind of helped me understand you a little bit better. And that's the only way that I can give you great advice. And beyond that we work with local organizations like HRP Mama's, we do an educational series with them four times a year. So some of the new newly pregnant local members of the HRP mamas community will come on, and we'll give them kind of a gear, how to how to approach because I think a lot of it, you know, it can be very overwhelming at the beginning for a new parent, and a lot of it is just kind of demystifying category by category and saying, What should I care about, you know, the everything looks great online. Everybody has snazzy marketing photos, everybody, you know, makes these claims, and you can search and you can find a community of fans of all of these brands, how do you make sense of it? And so that's kind of where we come in. Because I think, you know, especially as I was many years ago, you know, you you come into this world, you've never looked at it before, you don't know these brands, there are a lot of marketing messages, once you start looking at everybody's got an opinion, and you're really looking to make sense of it all and understand, well, what does this mean to me, you know, I could chase the first like positive review and just do everything that that person does. But how do I know that they are really like me, and my experience will be similar to them. Because we can see that there's there is a great, a perfect customer for each of the the items that we we bring in and I will only know how you know, to advise you to think about it. And the considerations that you should make in making your decision will never tell you of course, what decision is right for you. Because only you know that.

Amy Loewenberg: 27:04

Wow. Yeah, I mean, it sounds it sounds pretty intense. But I guess if you think about it, you're talking about a newly formed human life. You'd be you want to make sure you do your due diligence, but not just throw something down, you know?

Jennifer Cattaui: 27:18

No, absolutely not an Add to Cart moment. I always say that this is this is, you know, if you're going to spend time with anything, this is a good time to really, and most people do do your research. Yeah. Talk to someone who's knowledgeable, get some expert advice that you know, other parents in your neighborhood, you know, local stores, or people that will give you the time and really talk it through with you that really know the market.

Amy Loewenberg: 27:45

Yeah. You know, there is one one resource you work with you were sharing them about them with me at the store when when we were talking about the strollers and then the evolution of you know, a child's growth and you know, moving into different styles. Tell us a bit about is it reputable store?

Jennifer Cattaui: 28:03

Yes, rebel store.

Amy Loewenberg: 28:04

I love the name rebel store.

Jennifer Cattaui: 28:06

I know. And can you imagine when babes does he's restore? Obviously, we need to learn that. Yeah. No, I'm thrilled to be talking about this. This is our latest partnership. So we just launched probably a week, two weeks ago, something like that. Just super new. So what it is, it's really recommerce. So we know and again, city families short on space, we're going to outfit you for the very best thing for you right now. But your life changes over time. You may have less use for that stroller. But that stroller was a very important purchase for you. But maybe now you're going to have a second child and you have a single stroller. Well, for a New York family. Like the last thing you want is to aggregate a lot of gear in your house that you're not using. And so when we saw rebel stork and their ecommerce model, we said we have to partner with you. This is amazing what you're doing. And so basically, it's really offering our customers and really any anybody, everybody you don't have to buy bait from Dave stuff, the opportunity to bring back their gently used gear and it's going to be assessed. Revelstoke actually assesses it with an AI driven pricing calculator. And then you're going to get either cash upon sale of that on this resale platform or almost immediately a baits to gift card. So if you're somebody who's going from a single stroller to a double stroller totally makes sense. Get the gift card and then you can really offset that that

Amy Loewenberg: 29:46

you know the price match in the next item that they need to

Jennifer Cattaui: 29:49

make really efficient for you. And also I mean, they're always gifts are always birthday parties. These never expire. So I of course think that this is the great way to do it. But um I just just really love the idea of giving our clients and out with their gear so that they can, they can move really fluidly really easily to what stage they're in, and what their current needs are without feeling overwhelmed, or, you know, just having all this stuff because I know, you know, we all know, in New York, if you have a lot of clutter in your house, it just, it gives you this kind of latent anxiety, and you just, you need to get out and it's hard, it's hard to get rid of gear, I mean, you can donate it some, it's surprisingly hard sometimes to donate, it's surprisingly hard to sell on secondary market. So here's the secondary market that is really geared, you know, toward this kind of better children's market, and this is helping people access these great brands on the other side as well. So I think, you know, it ends up being a win win, I think, all the way around. And that's a really kind of exciting, you know, I think that is really reflective of today and some of the solutions that we're coming up with, you know, in re commerce and sustainability and circular economy type situations, you know, we're really finding that when when, where we're helping the earth, we're helping new mothers, we're having current mothers, we're, you know, we're really kind of, you know, doing good on a lot of a lot of friends.

Amy Loewenberg: 31:28

Yeah, it's circular commerce is is it is applicable to everybody's business and anybody's industry. And it just really helps to push us in thinking about every aspect of the lifecycle of that product, and who we can help. And whether that's a human or whether it's the environment or, you know, economically, socially, anything, it's, it's definitely a louder and louder statement. And you are, you have been stepping into that you've been in that world, you're not stepping into it, you are probably one of the main retailers that I can think of that has been focused, mentally focused in that area for as long as you have. And so congratulations on that. It's an it's a great partnership. Do you have anything on the horizon? Is there? Do you see any trends? Is there anything you can share with us?

Jennifer Cattaui: 32:22

Oh, yeah, I'm very newly you know, we're always looking at what's what's next. I'm actually, at the same time also working as a venture fellow with a venture capital firm that's focused, it's got a division that's focused on blockchain technology. So I've really dived into this whole web three blockchain area. And I've really kind of look to where this where e commerce commerce community fits into that space. And so that's really where I'm thinking. And I recently started working with a company that's building a shopping mall. Metaverse, very new in its existence, they are just starting to build and we are going to be partnering with them in order to really kind of flesh out what this looks like for a retailer and experience some of the the beginnings of this new space, which I think it's quite exciting. You know, Metaverse is you know, it's kind of one of those big terms that you're like, oh, my gosh, you know, where we all were in these giant headsets? How is this working? But I think, you know, over the next 10 years, there's going to be kind of a, a stepping towards this space, with augmented reality. And I see a lot of ways that we as babes, who have always been looking to scale, what we offer in lower Manhattan, out to the world. I think, besides opening a lot of stores across the country, which is a model that has been tried in the past by different different players, I think this offers us a different way to scale a different way to talk to our consumers in a in a, you know, in a even more real way, then, you know, just chat, it kind of takes it to the next level. So I'm really excited and playing around in this area. I know it's a very nascent area, but I like to be there.

Amy Loewenberg: 34:23

I'm I'm I'm definitely going to have to align with you. And you're gonna have to help educate me along the way, because you just said a bunch of things that I haven't heard before. So we will count on you to be our voice of education throughout the years as we ventured down into this metaverse. All right, my friend. This has been a really lovely full conversation. Is there anything that we have left out that you want to mention? Are you feel good

Jennifer Cattaui: 34:53

and feel good? Um, yeah, let's see. I mean, I don't know yet. We've been doing this for so long. We are so excited that you know, to be meeting our generation Z customer, we've done X, we've done y, and now we're looking towards z, we love the values, kind of imbued in this, this new customer, and they're really driving all the things that we're doing right now. And it's a, you know, it's a fun ride, I can say it's a ride. And it's, it's really amazing. It's an amazing position to be in to be talking to people as they're at this super important life moment. And I thank all of my customers for their trust in us over these years. Because, you know, we're always trying to serve them the best we can in as many ways as we can.

Amy Loewenberg: 35:45

Well, your values are beautiful and wonderful. And I think everybody needs to get to know you. So whether you have children or you don't have children, you always need to buy a gift. And we know that's a fact. So how does one connect with you and bedstead?

Jennifer Cattaui: 36:03

Well, we have tons of ways. We're online babes. to.com ba besta.com, we are on chat, I might be happy to chat with you on chat. And we're in lower Manhattan. So the very best way to see us is to come in and experience it. Have the conversation, see the selection in person. And, you know, we love we love to host our customers, show them around and hopefully have them leave knowing something new. seen something cool, you know, something to talk about something to get excited about?

Amy Loewenberg: 36:42

Well, I sure did. So definitely. You did what you set out to do. I look forward to popping back into your store and watching it evolve. I look forward to walking with you in the aisles in August in New York now. And then just speaking further with you. This has been truly enjoyable. Thank you so much for joining us today, Jen.

Jennifer Cattaui: 37:03

Oh, thank you so much, Amy. And I can't wait to visit New York now in August. I know that we are going to be finding a lot more amazing things for our customers as we always do. Oh,

Amy Loewenberg: 37:14

you definitely will. We have a lot of really fun things in store especially with the baby and child section. So eyes wide open my friend eyes wide open. Okay, fabulous. Well, we'll talk soon. Thanks so much.

Jennifer Cattaui: 37:27

Thank you.

Amy Loewenberg: 37:29

Thank you so much for joining us today. I hope you enjoyed our conversation as much as I did. Be sure to follow Jen and babesta on Instagram and Twitter at Babesta. You can follow them on Facebook at gamestub underscore Jen with two ends. And of course it needs to.com with her live and in person chat feature. Don't forget to check in with New York now weekly for new and exciting conversations crossing over a myriad of topics and people. And make sure to follow us on Instagram at New York underscore now. San Fran underscore now in May as well@ami.at ny and O W you can find us on Facebook and LinkedIn. And don't forget the New York now is an online 365 sourcing and connection and lead generation platform. Make sure to sign up and sign in. And definitely connect with me when you do. Thank you so much and I will talk with you all soon.

Dondrill Glover: 38:23

Thank you for listening to the New York now podcast. Make sure to tune in weekly for engaging and insightful conversations touching on the most relevant topics facing our community today. Visit New York now.com To learn more about our market and how you can join in all the conversation